Celebrating one of the longest sporting relationships in history

A message from the President of Yonex Company Limited
Firstly, I should like to welcome you to the 103rd Yonex All England Open Badminton Championships. This is a very special year for Yonex as it is the 30th consecutive year of our company’s sponsorship, making it one of the longest relationships in sports worldwide.

It is also less than one year since the fantastic London Olympic Games which provided a wonderful showcase for badminton and one which I am sure will have stimulated more interest and participation in the sport. Yonex was especially proud to have contributed to the success of The London Games as a Sole Supplier of Shuttlecocks, Courtmats, Nets and Posts and the Players’ Stringing Service.

As always the Yonex Company is delighted to dedicate its resources to help stage the great All England Championships – the world’s oldest and most prestigious tournament and a world symbol for Open Championship badminton.

As the world’s No. 1 badminton equipment manufacturer, we do of course have a responsibility to the sport and its participants worldwide. This responsibility is outlined in the Yonex mission statement, “To contribute to the development of the world’s social culture through sport and to surprise and delight our customers”. To achieve these goals we must continue to dedicate our creativity and resources to meet the needs of all our consumers.

My sincere gratitude and appreciation goes to the Badminton World Federation, Badminton England, all the National Indoor Arena staff and, above all, the many volunteers who willingly devote many hours of their valuable time to the running of these great Championships.

Lastly, I wish all the players every success here in Birmingham and hope that they perform to the best of their abilities in this, our special anniversary Championships.

Over the years many historic matches have been witnessed as the world’s best have battled hard for this coveted title. I am sure that this year will be no exception.

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