Yonex All England: Welcome to Birmingham

After the successful staging of the 2011 World Championships and 2012 London Olympic Games, both held at the iconic Wembley Stadium, badminton fans will once again welcome the Yonex All England Open Badminton Championships at the National Indoor Arena, Birmingham, this week.

A world-class field of players is, once again, expected at the NIA as players make a beeline towards one of the
most prestigious badminton events in the world.

That the tournament serves as a qualification event for the World Championships later this year will also not be lost on the players, hence expect the stars to come out in full force.

I want to also congratulate hosts Ba dminton England, Superseries Global sponsor OSIM and title sponsors Yonex for their continued efforts to raise the profile of this Superseries Premier event and I firmly believe that the All England Open Badminton Championships can only get better as time goes by.

As tournament organisers, we must always seize on the opportunity to self-reflect and look at our events objectively and look at areas where we can improve.

With improvements, players and teams will grow their confidence in our events and I am sure that the All England Open Badminton Championships is where it is today due to this diligence. It is the same with the Badminton World Federation as we continuously seek to improve our products and services to our Members. And I firmly believe that for the new 2014-2017 Superseries cycle, our product will be better.

To all the players, officials and volunteers who will be involved in all these events, I thank you from the bottom of my heart. I have no doubts whatsoever that the Yonex All England Open Badminton Championships will once again see a healthy level of competition and give the fans a splendid show of badminton.

To the players, I wish them the very best of luck and hope that the experience will be just as valuable as the win.

Dr Kang Young Joong
Badminton World Federation

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